I’m sure you might think it presumptuous to announce that the phone which is selling more than all other touchscreen smartphones combined is going to be defeated in the war of the phones, but unless Apple gets its act together we really will see a repeat of the Macintosh tale. A story where openness is rewarded and tight control fails. Of rational communist style sensibilities crumbling to the anarchic chaos of capitalism.
The Google Voice story is only the latest in a long stream of controversies in the AppStore, but it is the one that has pushed reactions beyond mild frustration to stark outrage. It has been a long time since Apple has last had to deal with very evident negativity from not only the media, but in its loyal fans. There is now real talk of people ridding themselves of the iPhone, as soon as those pesky contracts are over.
It’s not that the phone is bad. I still stand by my statement that the iPhone is the best phone I have ever owned. It jump started the mobile Internet revolution in a way which no previous device really was able to do. Unlike the klunky S60s, the iPhone is a sheer pleasure to use and the AppStore is beautiful compared to awkward operator services that nobody bothered with. It does so many things right that you have to wonder what other companies were wasting their time with all those years. Besides, it’s even great for ringing people.
However, for such an Internet savvy gadget to be tied to the whim of a mobile operator — and an American one at that — is a pure crime. It is a device of epic engineering and attention to detail, but almost ruined by outdated and near-sighted policies.
I say ‘almost’ because I still own and use one daily. While many people I know refuse to purchase an iPhone to avoid being a part of that prison, I still took the plunge. I hated being tied to one operator, but the phone is that much better than the alternatives.
It is worth noting that while Apple has the lead right now, that lead is going to get smaller. The competition is playing catchup and the gap is rapidly closing. At some point that gap will be small enough for people not to care. At that point the applications will decide the phone, and right now Apple is limiting innovation taking place with their platform. Consider, for instance, that I can use VOIP over 3G with just about any other phone available here, yet I’m left out with the iPhone.
The final blow would be any rejection of Spotify. Something that quite possibly should take place. After all, it competes quite directly with the iTunes hegemony and thus duplicates functionality of the iPhone — something that is forbidden in the AppStore terms of agreement. Not only that but it is likely to be a bit of a net hog, which AppleT&T seems very keen to avoid. If they really do ban it, loads of people will be considering a new phone. Maybe Apple should just suck up and buy Spotify?
I am sticking with my iPhone for now. Like many others, I have to. However, if things continue the way they are now, with better competition and no change in policy from Apple, the story in a year might be very different. One to two years is all they have.